ESSAY RESEARCH.

I wanted to focus on the features on the Nike website, and how they incorporate mass customization and allow the consumers to participate in the design aspect.

The Nike ID feature I've written about previously, is one of the key aspects I wanted to focus on. Through my research I found out about the Nike community, and Nike plus which are features that you can access from the main website and they all encompass participation and play.

MY ESSAY QUESTION:

How Nike digitally engages their customers by participation and play.